Voilà champions
We devised a contest campaign targeting loyal Voilà customers, asking them to share their love for the service, transforming it into a strategic marketing approach. By incorporating authentic testimonials and real-life stories, we communicated the significance of Voilà in their daily lives, attracting new customers who trusted the genuine responses from real people.
Creative Direction, Copywriting, Budgeting, Integrated Marketing & Project/People Management