Focus on not groceries
Voilà’s latest campaign takes over billboards, digital screens, and radio waves, reminding families to live more and worry less about groceries. From 15-second ads showcasing quirky pastimes like birdwatching or extreme skiing to playful radio spots capturing the chaos and charm of real family moments, the message is clear: Voilà delivers so you can focus on what truly matters. The campaign highlights the joy of uninterrupted moments. The impact resonated with many families and we saw an influx of double the customers and orders in our Montréal region.
Agency of Record: Sid Lee
Art Leads: Eric Rochon and Ian Belval
Designers: Elena Vasquez and Myriam Bois-Villenueve
Social Media Coordinator: Megan O’Brien
Project Strategist: Monica Espinoza-Chavez